
Why…
Why invest in developing people ?
People are your greatest asset - can you afford not to invest properly in development?
Working with us can optimise development and help increase productivity, improve team performance and reduce burnout
The world requires agile authentic leaders who care for people and performance and create cultures that allow diverse individuals to thrive

Why work with us?
We thrive in the complex space of people development
We have a track record for impactful delivery in high performance sport with the FA Premier League, FIFA and Right to Dream
We have designed and implemented numerous successful initiatives to develop leaders, coaches, coach developers, players, senior leadership teams and to improve wellbeing and to address diversity
We excel at creating inertia for transformational change
We deliver more with less
We are agile in an ever-changing world
We deliver sustainable change and development
We have passion and authentic warmth
We help people survive, revive and thrive
Clients include

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“Simone was instrumental in huge strides made at the Premier League, creating and improving coach development and leadership programmesin Club Academies. She has a natural desire and skill set to help people grow and progress . ‘Performance Focus’ is a great vehicle for Simone to continue her passionate delivery of such work”
Richard Scudamore CBE
Sports Executive and former Executive Chairman of the English Premier League
“I have had the good fortune to work with Simone across a range of initiatives that Simone has led and developed for the Premier League which have had demonstrable impact. As part of this endeavour, Simone has also created an incredible network and breadth of expertise. The sheer scale and quality of this work is testimony to Simone’s personal qualities, her work ethic and skill sets.”
Danny Kerry MBE
Former Head Coach, England & Great Britain Men's Hockey and Gold Medal winning coach in Rio 2016 Olympic Games
“As I transitioned from a commissioned officer in the British Army to an athlete in the British Disabled Ski Team, I worked with Simone who guided my journey as a performance psychologist.
Having had the privilege to work alongside Simone for many years, I would thoroughly recommend her to design and implement performance plans at the highest level.”
Martin Hewitt
Adventurer
“It has been my good fortune to work with Simone Lewis for the last 20 years.
In establishing the England Rugby National Academy - my remit was to discover others to assist in developing Game Changing Players and Coaches. Simone has a similar futuristic mindset – never being satisfied with the status quo and for four years she led a research and development programme into Player and Coach Peak Performance. Both were highly successful.
I recommend her as a challenging, value adding person to any organisation.”
Brian Ashton MBE
Former head coach of England; Ireland; Bath Rugby
“Simone is one of FIFA’s leading experts on Technical Leadership development, and a core part of their team for leadership, management, and mentoring.
Having worked with Simone in several capacities across both club and international level of the game, I would highly recommend her services to anyone who has a focus on people, business, and leadership development.
A forward-thinking strategist who can communicate at all levels and will drive and support projects to maximise their full potential. She combines this level of expertise with an outstanding level of humility and professionalism.”
Gareth Jennings
Former Head of Technical Leadership - Fédération Internationale de Football Association